Aliases. It is sad that this happens but sometimes it does. An aliased beer is an already existing beer that is renamed and sold under a new label. So then you have 2 beers taking up shelf space that are in essence the exact same thing. This is done for a variety of reasons. Sometimes the already existing name or label is not acceptable for a target audience or a state with difficult label laws.
Other times an alias will be created for contract reasons. If a local restaurant or business wants a beer brewed specifically for them, but don’t necessarily want to pay for the creation of a new recipe, a new label will be created and sold for this purpose. (Rahr aliases the one I reviewed yesterday for sale at the Texas Rangers ballpark under the name “Texas Red”)
And then there’s my least favorite reason, for cheap monetary gain and to take up more shelf space. The larger macrobreweries will often times do this to buy out more shelf space at a retailer. More shelf space for them means less shelf space for the “little guys”. It sucks, but it happens.
The beer today is a big maze of confusion. Allow me to take a big breath before this run-on sentence. It is labeled as “Yeast Hoist”, but the beer inside the bottle is actually the St. Sebastiaan Golden Ale, and it is actually brewed by the same company that makes Duvel and Maredsous, Duvel Moortgat, but is marketed and sold through the Brouwerij Sterkens in Meer, Belgium, WHICH has actually ceased to exist as an operating brewery, but the product name is still in use at the Scheldebrouwerij.
In short, I don’t know what the Hell I am drinking tonight.
This is what I think is inside this bottle:
This beer was relabeled in honor of a design by American cartoonist Ron Rege Jr. Yeast Hoist is Ron’s name for his sporadically published series of mini-comics, as well as being an expression for raising a bottle of brew. Apparently he was commisioned by a Texas alcohol distributor to create the label. I’m so beyond confused and just want to drink this. Ugh.
St. Sebastiaan Golden
This beer is classified as a Golden Ale/Blonde Ale and rings in at an above average 7.4%. It also comes in a bottle that is earthenware and is labeled as “1 pint, 0.9 ounces”. I am glad to be enjoying that extra .9 of an ounce.
This beer opened as a gusher. This means as soon as you open the bottle it foams up very quickly and begins to spill over the top. I was going to take a picture but it was about to go everywhere so I saved it and poured it quickly. Sometimes this can be a sign of infection, in which wild yeast have taken a hold of the beer and continue fermenting it in the bottle. Several types of Belgian yeast can cause this too, so hopefully this beer has not been ruined.
It pours a cloudy golden orange color with a very tall, bubbly head. The carbonation continues to emerge from the bottom of the glass, which I poured it into my Duvel tulip glass with laser etching in the bottom, so this is expected.
The aroma is nice, full of banana notes, yeasty character, some other fruit and dusty bread.
The flavor is spicy fruit, some citrus notes and clove, freeze dried banana and a lingering tingle over the palate. It finishes dry with a bitterness that stems from the grainy elements of this beer.
Well it’s thankfully not infected and it’s an interesting beer for sure, but the aftertaste is a bit intense. The sweet flavors that are in the aroma and immediate flavor are taken over by a lingering bitterness. However if this beer were to accompany your dinner like mine is about to, then it would be just fine. Hey at least I get to keep the bottle!